Overdoing social media.
Twitter is not your house. Only bloggers looking for traffic read those long Instagram captions you post. If you release a press release to make an announcement about your album or concert, you will not die. Please get off of social media and get back into the studio.Hire a PR team and shut the hell up.
Not doing social media.
We understand you’re too much of a celebrity to actually reply your fans or tweet anything outside retweets of radio stations playing your music and blog headlines about your new music. Nonetheless, there are PR companies that will gladly take the weight of interacting with the same fans that support your music off your hands. Spend good money to hire them and talk to your fans. You’re a celebrity, not a God.
Retweeting compliments and praises from fans.
We get it, you’re really famous and people like your music. But we could really do without your self-masturbatory retweets of praises by your own fans. They’re your fans, we don’t expect anything but gratuitous dick riding from them and we don’t have to see it either.
Not calling out whomever they’re dissing.
Who are your haters? Who is beefing you? Since when have they been beefing you? We need receipts and names, not subliminal shades thrown across tracks like hormonal teenagers in the name of diplomacy. If you want to talk on social media about someone pissing you off, mention their names, don’t fucking stress fans with having to piece together the jagged puzzle of whoever the fuck you’re talking to. And don’t be nice about it either. If you’re bold enough to lay claim to someone disrespecting you, rip the band aid off and pour salt into their open wounds goddammit. We did not come here to play.
Taking all forms criticism as hate.
Many critics are fans who have fallen out of love with your music. Others are just people who believe in Nigerian music and want the form to be better. Of course, amongst that description is a long list of actual haters and trolls, but you don’t have to take every criticism personally. Being famous does not make you perfect, having fans doesn’t mean you can’t make terrible music.There is a lot to learn from the third person perspective of things and you would do yourself a great favour by opening your mind to these things.
Not talking to the media about scandals.
Scandals are a near-inevitable side effect of fame and since time immemorial nobody has been able to separate the former from the latter. If you find yourself in this dark place, speaking to the media about your own honest side of the story can soften the blow on your public image. You can’t force people to believe you but you can give them information enough to second guess their predisposed notions. Keeping quiet will not do much for your struggle to maintain a flawless image, it will just allow people leave things to their imagination.
Announcing their presence on their own songs.
You’re already on the song’s credit. Your name was probably on the blog headline that published the song, why are you introducing yourself on a song that was played because of you in the first place?
Making your charity activities public.
We don’t need to know you went to an orphanage. Help the people in need and go, you don’t have to Instagram it for Linda Ikeji to find and blog about. We’re not asking you not to gratify yourself as a good person, just keep in your pants.
Social media competitions.
If you’re going to do something for your fans, follow proper channels. And if you must use social media to promote a song, be creative about it. Olamide’s Who U Epp competition, for example, is one of the most creative promotional strategies for a song in recent times and the results and reception have been mostly positive.
Uncreative publicity stunts.
From Skibi’s death to Eva Alordiah quitting music for less than a week, the Nigerian public has been victims of some of the worst publicity stunts ever. If you must drag your name through the mud to increase your popularity, please put some sense into it.
Avoiding award shows.
Award shows no matter how poorly done are great indicators of progress in Nigerian music. With the industry’s growth finally moving at a tremendously speedy rate, the credibility of these awards shows needs to be carried along in this development by attendance. This makes critiquing music for the purpose of improving our indigenous sound easier. Consequently every artiste worth his pioneer title should be in attendance. Younger generation of artistes will not only have something to aspire too, these platforms will also become benchmarks for achievement. Simply put, not attending award shows doesn’t make you cool, it just makes you an asshole because the industry has not developed enough to the point where these things don’t matter.
We don’t care about your new car, we don’t want to see your chains. Just stop all that shitty nonsense.