The highly anticipated ‘’Live Your Music’’ party which was announced as the official after-party for HeinekenLFDW 2016 delivered on its promise of providing the ultimate musical experience for music lovers as the party started in the last hour of 29 October and the music kept on blazing until the early hours of the morning of 30 October. Bright lights, blasting speakers, thumping feet, excited whistles and united chants were all prominent features of the ‘Live Your Music’ party hosted by multiple-award winning American R ‘n’ B singer, T-Pain.
One of the numerous interesting parts of the party was the music Takeover. The Takeover is an interactive Heineken Live Your Music feature that involves a programmed system that proposes two songs for audience to choose from using a wristband. The crowd went into a frenzy as they selected between green and red lights on their wristbands to vote the song that eventually played.
T-Pain performed some of his hit tracks “Buy You A Drink”, “Panda”, amongst others during his first session.
Dotun of Cool Fm kept the show rolling with his grand mastery of the crowd, and together with the DJs, he took the audience down memory lanes with tracks that have ruled the airwaves over the past decade being churned out to the delight of the crowd. These include hits from artists like Da’grin, 2face, 9ice, Eedris Abdulkareem, Awilo Logonba, Remedies, Styl Plus, Dr. Sid and many others.
The grooving also got turned up a notch when T-Pain and his crew were challenged to show their dancing skills to Nigerian dance steps including; galala, shoki, yahoozee amongst others.
The crowd went into another frenzy as T-Pain hijacked the Shakiti bobo move and started dancing the move as vigorously and entertainingly as possible.
The party kept on till the early hours of the day, and everyone was thoroughly entertained. The Live Your Music wasn’t just another party, but an ultimate musical experience that is only befitting a brilliant and fantastic fashion show like HeinekenLFDW2016.
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Heineken continues to integrate its responsible consumption program into all activities. ‘Enjoy Heineken® Responsibly (EHR),’ our global brand-led approach to promote responsible consumption, first launched in 2004. Whilst the Enjoy Heineken® responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.
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About Red Media Africa
Red Media Africa (www.redmediaafrica.com ) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines and lead in their industries. It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice – with work for brands across Nigeria, Ghana, Kenya and South Africa. RED owns the continent’s largest portfolio of youth media brands. Its Content Division holds brands across TV, radio, online and events including Y! Magazine,YNaija.com, Rubbin’ Minds, #YTech100 and the The RED Summit. It also anchors a development firm, The Future Project, which projects include Africa’s leading youth platform, The Future Awards Africa, HowCanIGetInvolved.com and Aiki.ng, which is run in conjunction with Microsoft.