Though reports have been unconfirmed, according to lifestyle website, 360Nobs, Captial Hill songstress Chidinma has decided to call it quits with her label after 5 years and one self-titled debut album.
Despite the suddenness of the parting, sources have confirmed there was no animosity between her and the label’s executives. Her contract simply expired at the end of February 2016 and she decided not to renew it for personal reasons. She’s simply “moving on”.
But her next moves seem more uncertain than her decision to quit her former label.
Sources close to Chidinma have debunked the possibility of the Emi Ni Baller star floating her own label. A reasonable assertion may suggest she recognises that her brand needs more tweaks and at least, more albums under its belt before she can stand on her own.
This leaves joining a pre-existing Nigerian label as the next possible choice for Chidinma (except of course she wants to hang her career in homoeostasis as an indie artiste.)
While the dwindling power arrangements in the industry may make it difficult for Chidinma to choose a label strong enough to bankroll this next phase of her career, there are a few we can recommend by virtue of viability, strength and provision of a suitable creative space.
Wizkid’s independent project since his exit from Banky W’s EME currently houses singer L.A.X, producer Maleek Berry alongside Wiz himself. The three of them share a similarity in style and sound. Sonically, Chidinma’s afrobeat patois will be right at home in their circle. In terms of management, Wizkid is at the center of some major international exposure with a management deal with UK based record company Disturbing London. Any labelmate he signs will ultimately benefit from the international spotlight he is currently under. While we fear his lack of experience with talent management may pose a problem for Chidinma in the long run, we have to note that the Emi Ni Baller remix is still everyone’s jam and that’s enough said really.
After a series of reforms including leadership change, Chocolate City finally seems to be back on track. The creative direction of the label will help Chidinma form a strong brand she can build on for herself in later years. But while M.I may be a well-meaning boss, fallouts in the past with artistes like Brymo, Jesse Jagz and more recently Milli may glint a possibility he has poor people skills. But we can’t shake off the thought of how much talent her albums will be packing with M.I, Ruby Gyang, Ice Prince, Dice Ailes, Loose Kaynon amongst others as featured artistes.
There is no doubt about the strength and power of Olamide’s YBNL. The label’s survival after going toe to toe with the all powerful, Mavins is clear proof of its viability. Backed by a cult following of fans and successes already recorded with Lil Kesh and Viktoh, Chidinma will be a perfect fit with a voice just as powerful and vibrant as her label mates. The added benefit of signing to YBNL will be shedding her persistent “good-girl” skin that has held her back from making bolder statements with her music. Besides, Olamide recently announced his label’s search for a first lady. Is Chidinma Badoo’s manna from heaven or what?